The Challenge
During COVID, Sanofi’s DUPIXENT Commercial Training Team faced a significant challenge—many new hires had only experienced remote training and lacked face-to-face mentorship. With the first post-pandemic National Sales Meeting approaching, they needed a training solution that would not only be simple to deploy but also engaging and interactive enough to captivate a large group of learners. Traditional workshops often struggled to encourage meaningful role-play, a crucial component in building sales confidence.
The Solution
Sanofi partnered with CLD to develop the Heist Escape Room Workshop, an immersive and interactive experience tailored to their objectives. The workshop featured:
- Selling Arena: Sales reps engaged in realistic sales call simulations with five different healthcare professionals, strengthening their communication and objection-handling skills.
- Game Zone: Participants tackled challenges like "Spin the Wheel" and "Rolling the Dice," fostering strategic thinking and collaboration.
“We (trainers) were so impressed with the level of engagement and effort put forth during the entire workshop.”
The Results
Teams collaborated to unlock a secret vault, reinforcing teamwork and skill application in a high-energy setting.
The Results
The Heist Escape Room Workshop delivered measurable success:
- Managers and trainers gained immediate insights into the field’s skill levels post-COVID.
- Sales reps appreciated the hands-on learning, with many reporting continued skill application months later.
- Sanofi’s Sales and Marketing leaders requested additional immersive training, recognizing its impact.
- Opportunities for measurable coaching metrics were introduced, including self-confidence evaluations and coaching reports
