---
title: Immersive Experiential Learning
description: experiential workshop
---

![astellas-trans](https://info1.cldinc.com/hs-fs/hubfs/astellas-trans.png?width=400&height=110&name=astellas-trans.png)

# Immersive Experiential Learning

![astellas-temp](https://info1.cldinc.com/hs-fs/hubfs/astellas-temp.png?width=1582&height=1244&name=astellas-temp.png)

Industry

Pharmaceutical

Challenge

Provide unique, immersive experiential learning approaches to engage and excite learners for two separate, concurrent launches in 2018: XOSPATA (New Hire and Launch Curriculums) and the Astellas and Pfizer Co-promoted Launch for XTANDI’s new indication.

Results

Experiential learning is personal in nature, influencing both feelings and emotions as well as enhancing knowledge and skills. To be effective, each of these learning experiences had to be tailored to provide a unique emotional experience commensurate with the situation as well as meet the vastly different needs of each audience. In both scenarios, learners were exposed to extensive “hands on” real-world practice indifferent topics to best prepare learners to have effective dialogues with customers in the field.

Solutions

[ astellas.com ](https://astellas.com/)

650

Large field audience

48hr

Automate tracking of remote certifications

2

Parallel experiential learning approaches

## "Two of the most successful launches in Astellas’ history..."

Astellas

Sales Leadership

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#### Ready to see more? [Download the LTEN Excellence Awards poster here.](https://info1.cldinc.com/hubfs/Case%20Study%20Poster%20Downloads/CLD-Astellas-Immersive.pdf?hsLang=en)

---

 

## Make the experiential connection with your field team.

[![Let's go!](https://no-cache.hubspot.com/cta/default/164236/a9329233-7a8a-4ea0-aa4f-04a661884a3b.png)](https://cta-redirect.hubspot.com/cta/redirect/164236/a9329233-7a8a-4ea0-aa4f-04a661884a3b)

## Related case studies

[![](https://info1.cldinc.com/hs-fs/hubfs/grandtogrand-temp.png?width=738&height=738&name=grandtogrand-temp.png)

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### Reshaping Approaches With Experiential Training

](https://info1.cldinc.com/case-studies/reshaping-approaches-with-experiential-training?hsLang=en) [![](https://info1.cldinc.com/hs-fs/hubfs/delay-temp.png?width=1758&height=1758&name=delay-temp.png)

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### Planning for the Unexpected When Training for Launch

](https://info1.cldinc.com/case-studies/case-study-planning-for-the-unexpected-when-training-for-launch?hsLang=en) [![](https://info1.cldinc.com/hs-fs/hubfs/Vault3-rotated.jpg?width=2016&height=2016&name=Vault3-rotated.jpg)

Pharmaceutical

### Heist Escape Room Workshop

](https://info1.cldinc.com/case-studies/heist-escape-room-workshop?hsLang=en)