Immersive Experiential Learning

Pharmaceutical

Provide unique, immersive experiential learning approaches to engage and excite learners for two separate, concurrent launches in 2018: XOSPATA (New Hire and Launch Curriculums) and the Astellas and Pfizer Co-promoted Launch for XTANDI’s new indication.

Experiential learning is personal in nature, influencing both feelings and emotions as well as enhancing knowledge and skills. To be effective, each of these learning experiences had to be tailored to provide a unique emotional experience commensurate with the situation as well as meet the vastly different needs of each audience. In both scenarios, learners were exposed to extensive “hands on” real-world practice indifferent topics to best prepare learners to have effective dialogues with customers in the field.