---
title: Synchronized Launch
description: Sanofi revolutionized sales training with CLD’s Heist Escape Room Workshop, engaging 500+ DUPIXENT reps in hands-on, immersive learning. Discover how interactive role-play and strategic exercises boosted confidence, improved sales skills, and delivered measurable success post-COVID. 🚀 Explore the case study!
image: https://info1.cldinc.com/hubfs/LTEN23_SanofiPoster-scaled.jpg.webp
---

![vertex-trans](https://info1.cldinc.com/hs-fs/hubfs/vertex-trans.png?width=300&height=159&name=vertex-trans.png)

# Synchronized Launch

![vertex-temp](https://info1.cldinc.com/hs-fs/hubfs/vertex-temp.png?width=2174&height=1846&name=vertex-temp.png)

Industry

Pharmaceutical

Challenge

Vertex faced accelerated timelines for launching a potential gene therapy in two new therapeutic areas. The company needed a cohesive training curriculum for its North American Commercial, Global Medical, and International Commercial teams. The challenge was to develop scientifically rigorous content for the medical team while making complex information accessible for commercial teams. Additionally, the training had to be easily localized for international audiences without tripling costs or creating disjointed learning experiences.

Results

Using one core curriculum and training partner minimized redundant efforts and reviews, resulting in substantial cost savings. Cross-functional collaboration improved, strengthening relationships between medical, commercial, and international teams. A unified scientific lexicon ensured consistent messaging and understanding across all training programs. Synchronizing content future-proofed the training, equipping teams for long-term success.

Solutions

[ vertex.com ](https://vertex.com/)

3

Teams Accelerated Timelines

$1,000s

Saved By Minimizing Redundant Efforts and Reviews.

2

Disease States

## The Challenge

 Vertex was preparing for the launch of a potential gene therapy in two new therapeutic areas with accelerated timelines. The company needed a cohesive training curriculum across its North American Commercial, Global Medical, and International Commercial Teams. The challenge was to:

- Develop scientifically rigorous content for the medical team.
- Make complex information understandable for commercial teams.
- Ensure easy localization and cultural relevance for international audiences.
- Avoid tripling costs or creating disjointed learning experiences across teams.

 

## The Solution

 The Vertex Training Solution delivered measurable success:

- Substantial Cost Savings – Using one core curriculum and training partner minimized redundant efforts and reviews.

- Stronger Team Collaboration – Enhanced cross-functional relationships between medical, commercial, and international teams.

- Consistent Learning Experience – A unified scientific lexicon ensured aligned messaging and understanding across all training programs.

Future-Proofed Training – Synchronizing curriculum updates saved time and resources, ensuring training remained relevant and current.

> *“This approach strengthened cross-functional relationships and improved training efficiency across all teams.”*

---

 

#### Ready to see more? [Download the LTEN Excellence Awards poster here.](https://info1.cldinc.com/hubfs/Case%20Study%20Poster%20Downloads/CLD-Vertex-Sync.pdf?hsLang=en)

---

 

## Accelerate without losing the plot—or blowing the budget.

[![Let's go!](https://no-cache.hubspot.com/cta/default/164236/a9329233-7a8a-4ea0-aa4f-04a661884a3b.png)](https://cta-redirect.hubspot.com/cta/redirect/164236/a9329233-7a8a-4ea0-aa4f-04a661884a3b)

## Related case studies

[![](https://info1.cldinc.com/hs-fs/hubfs/grandtogrand-temp.png?width=738&height=738&name=grandtogrand-temp.png)

Pharmaceutical

### Reshaping Approaches With Experiential Training

](https://info1.cldinc.com/case-studies/reshaping-approaches-with-experiential-training?hsLang=en) [![](https://info1.cldinc.com/hs-fs/hubfs/delay-temp.png?width=1758&height=1758&name=delay-temp.png)

Pharmaceutical

### Planning for the Unexpected When Training for Launch

](https://info1.cldinc.com/case-studies/case-study-planning-for-the-unexpected-when-training-for-launch?hsLang=en) [![](https://info1.cldinc.com/hs-fs/hubfs/astellas-temp.png?width=1582&height=1582&name=astellas-temp.png)

Pharmaceutical

### Immersive Experiential Learning

](https://info1.cldinc.com/case-studies/immersive-experiential-learning?hsLang=en)

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