Synchronized Launch
Industry
Pharmaceutical
Challenge
Vertex faced accelerated timelines for launching a potential gene therapy in two new therapeutic areas. The company needed a cohesive training curriculum for its North American Commercial, Global Medical, and International Commercial teams. The challenge was to develop scientifically rigorous content for the medical team while making complex information accessible for commercial teams. Additionally, the training had to be easily localized for international audiences without tripling costs or creating disjointed learning experiences.
Results
Using one core curriculum and training partner minimized redundant efforts and reviews, resulting in substantial cost savings. Cross-functional collaboration improved, strengthening relationships between medical, commercial, and international teams. A unified scientific lexicon ensured consistent messaging and understanding across all training programs. Synchronizing content future-proofed the training, equipping teams for long-term success.
Curriculum Development
North American Commercial, Medical, International
The Challenge
Vertex was preparing for the launch of a potential gene therapy in two new therapeutic areas with accelerated timelines. The company needed a cohesive training curriculum across its North American Commercial, Global Medical, and International Commercial Teams. The challenge was to:- Develop scientifically rigorous content for the medical team.
- Make complex information understandable for commercial teams.
- Ensure easy localization and cultural relevance for international audiences.
- Avoid tripling costs or creating disjointed learning experiences across teams.
The Solution
The Vertex Training Solution delivered measurable success:- Substantial Cost Savings – Using one core curriculum and training partner minimized redundant efforts and reviews.
- Stronger Team Collaboration – Enhanced cross-functional relationships between medical, commercial, and international teams.
- Consistent Learning Experience – A unified scientific lexicon ensured aligned messaging and understanding across all training programs.
Future-Proofed Training – Synchronizing curriculum updates saved time and resources, ensuring training remained relevant and current.
“This approach strengthened cross-functional relationships and improved training efficiency across all teams.”
The Results
The Heist Escape Room Workshop delivered measurable success:
- Managers and trainers gained immediate insights into the field’s skill levels post-COVID.
- Sales reps appreciated the hands-on learning, with many reporting continued skill application months later.
- Sanofi’s Sales and Marketing leaders requested additional immersive training, recognizing its impact.
- Opportunities for measurable coaching metrics were introduced, including self-confidence evaluations and coaching reports.
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